Read The Ascent of Media: From Gilgamesh to Google via Gutenburg by Roger Parry Online

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The Ascent of Media tells the whole story of media from its earliest incarnation in the clay tablets of Gilgamesh, through the Gutenberg press, right up to Google and the unfurling world of digital content. The Ascent of Media is a narrative history of the media in its every form, from theatre to posters to video games, and told with a host of fascinating fact and anecdoteThe Ascent of Media tells the whole story of media from its earliest incarnation in the clay tablets of Gilgamesh, through the Gutenberg press, right up to Google and the unfurling world of digital content. The Ascent of Media is a narrative history of the media in its every form, from theatre to posters to video games, and told with a host of fascinating fact and anecdote. Opening up a whole new forum for debate, Parry argues that contemporary media is not, as the doomsayers suggest, in decline, but on the cusp of a new era – one in which it will adapt, evolve and thrive. History teaches us that media cannot and do not die. This is a startling account of the mediums that inform us, shape us, move us and make us, and a rallying call to innovators of the future....

Title : The Ascent of Media: From Gilgamesh to Google via Gutenburg
Author :
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ISBN : 9781857885705
Format Type : Hardcover
Number of Pages : 228 Pages
Status : Available For Download
Last checked : 21 Minutes ago!

The Ascent of Media: From Gilgamesh to Google via Gutenburg Reviews

  • Jean Philip De Tender
    2019-04-08 00:32

    This bible is a must read for everybody in the media business.

  • Iana
    2019-04-22 02:23

    Decidedly, I don't like books written by business consultants. A sweeping brush over every form of human expression...Terribly shallow. A pity. Good books on the business and economics of today's media (broadcast, newspapers, etc and their transformation post internet revolution) are badly needed.